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About

Firelight Studio was founded with a passion for product marketing. We love learning about new products, and we love creating impactful video ads that quantifiably engage and inspire audiences, and most importantly, drive sales.

Background

Firelight Studio was founded in 2017 by Stephanie Testa, a video strategist with 15 years of professional video experience. She discovered her passion for short-form content while working in the television promo industry, and has been obsessed ever since. She served as director of One Glass Video and completed projects for brands such as Verizon, Pure Protein, Nokia, Oakley, Malibu Rum, and more. She was riveted by the process of making every second of video count. She spent hours diving into audience data from the company’s projects. She marvelled over questions like “What peaked engagement at this particular moment?”, “ Why did viewers fall off here or there?” and “Why was the average completion rate so low or so high?” Behind these questions are the key to a successful marketing video, and is what drove her to start Firelight Studio’s product video team. The company’s blend of artful imagery and data-driven techniques is unprecedented in the video production world. result in the highest performing videos possible.